Benfica and Major League’s Baseball San Francisco Giants have entered into a strategic agreement.
Per Benfica, the aim is to promote the exchange of expertise and know-how across the sports, business and technology sectors. The two clubs will share best practices on-and-off the pitch.
For the Giants, this move will also help them get closer to the Portuguese community in Northern California.
“Both Benfica and San Francisco Giants share a proud history marked by many achievements and their considerable contribution to the development of sport. This partnership allows us to strengthen relations with one of the most iconic sports teams in the U.S., exchange ideas and experiences, and develop new strategies and programs that will benefit both clubs,” said Benfica President Luís Filipe Vieira.
“We are excited to partner with Sport Lisboa e Benfica and this collaboration will further allow us to connect our worlds of Sport & Tourism. We look forward to the exchange of ideas and cultural experiences between Lisbon and San Francisco and the development of strategic opportunities between our two storied franchises,” said Stephen Revetria, the President of Giants Enterprises.
The ceremony to recognize the agreement took place at Benfica’s museum.
This new strategic agreement comes after the Giants joined the membership of the International Sports Museums Association (ISMA). They join clubs such as Benfica, Real Madrid, Arsenal, Bayern Munique, Boca Juniors and the NFL’s San Francisco 49ers in the ISMA.